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You’ve put in the work to build an amazing business, don’t let an outdated website hold you back. Let’s build something to match.
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Graf Concrete & Iron needed a modern, professional website that effectively communicated their craftsmanship and wide range of services while standing out in a competitive market. The goal was to design a sleek, user-friendly platform that reflected their brand identity, showcased their portfolio, and included SEO strategies to boost visibility. The result is a polished, fully responsive website featuring nearly 20 custom pages with detailed service sections, team highlights, and an intuitive portfolio layout—supported by SEO-optimised content that enhances discoverability and reinforces Graf Concrete & Iron’s expertise and professionalism.
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The brand direction for Graf Concrete & Iron centered on building a bold and cohesive identity that embodies their expertise, precision, and professionalism in the construction industry. Rooted in the tagline “Born to Build,” the branding conveys strength, reliability, and craftsmanship values that define their work. Designed to resonate with construction firms, property developers, architects, and residential clients, the brand identity reflects a balance of industrial confidence and refined execution, establishing Graf Concrete & Iron as a trusted name for high-quality concrete and iron solutions.
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The website design uses Barlow for bold, modern headings and Open Sans for clean, readable body text, creating a balanced and approachable visual hierarchy. A vibrant colour palette of energetic yellow, trustworthy blue, and sleek dark grey — paired with subtle secondary and neutral tones — builds a professional and cohesive brand identity. Interactive elements such as custom animations, clickable staff highlights, a detailed portfolio, and a user-friendly contact form enhance engagement and deliver a seamless, intuitive browsing experience across the site.
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The website is fully optimised for both mobile and tablet devices, ensuring a seamless experience across all screens. On smartphones, users can easily explore services, view the portfolio, and contact the team with a smooth, intuitive interface. On tablets, the clean, structured layout and enhanced interactivity make browsing projects and navigating key sections effortless and visually engaging.
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“Adi’s communication and approachability made defining and producing our civil company’s crisp, modern, new brand and website exactly as we were hoping. We would suggest Adi to anyone looking to locally rebrand, develop their website, or increase their online presence. Adi’s got the eye and the determination to get it right and make sure the clients are happy. Thanks for your fantastic work!”
PROJECT IN MIND?
You’ve put in the work to build an amazing business, don’t let an outdated website hold you back. Let’s build something to match.